Project Audience

Collaborating with communities to connect individuals with creative experiences

January 10, 2013
by ProjectAudience
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Q and A: The Project Audience Toolset

We have assembled some often asked questions and their answers below, to help you better understand what Project Audience is all about and why it is important to all of us.   1. What are the main components of the SoCal pilot phase of Project Audience? What are you testing? Project Audience has developed the ExperienceSoCal platform, which includes the following  components: Easy-to-use tools to allow arts and culture organizations to contribute, manage, and publish event information in an online events calendar for the Southern California region (see www.experiencesocal.org). We are currently testing the following user-facing functions: Extensive listings sortable … Continue reading →

January 8, 2013
by Diane Kline
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Time to Disrupt Arts Marketing

Diane Kline, Director of Marketing at the Regional Arts Commission in St. Louis, is a member of the Project Audience Board of Directors. In the New Year, we’re going to be disruptive at the Regional Arts Commission in St. Louis (RAC). That is to say, we’re going to disrupt the model for on-line cultural calendars, and, in fact, we’re envisioning creating a new category of arts marketing. Our current cultural calendar will be transformed into a digital community for all things art and culture in the St. Louis region.  The goal is to develop something that doesn’t even exist (not even in our imaginations, … Continue reading →

December 13, 2012
by Terence McFarland
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Building Bridges Towards Better Collaboration

Terence McFarland, CEO of LA STAGE Alliance, is a member of the Project Audience Board of Directors, Transition Committee and Project Team. I’m interested in a community around engagement through the arts. It’s increasingly necessary to develop dialogue and programs that encourage a deepening of relationships between arts organizations to arts participants, and arts practitioners. I’m hopeful that Project Audience will increase participation or at least build bridges towards better collaboration, and ideally, increase participation and awareness on the public side. In a perfect world, Project Audience will help unite the disparate elements of the arts sector through a shared platform and make the … Continue reading →

December 7, 2012
by Zach Szukala
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Topography & Fluidity: Experience SoCal Premieres

Zach Szukala is Executive Creative Director at Seso Creative Group. Seso provided identity and design services for Project Audience and Experience SoCal. We’ve asked them to comment on the way that design and functionality merge in the new Experience SoCal interface. Your time is precious, and you want it to be filled with the conversations, music, art, travel and passions that sustain you and make you excited for another day. How can you discover new events, and how can that be done in an environment that visually speaks to the exciting choices ahead, all while being a simple, smart utility? … Continue reading →

September 25, 2012
by Charity Tran
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A note from Charity Tran of Civic Resource Group

I have been a part of the ExperienceLA.com project for seven years, beginning as an intern and progressively moving into my current position as the Web and Social Media Manager. In all these years, I have worked with a variety of partners that have contributed events to our website and site users who look to us to find something to do in Los Angeles. Recently Project Audience asked me to write about my thoughts on their upcoming SoCal Pilot Project, which will work to expand ExperienceLA.com, creating a more extensive online resource to collect, manage, and publish arts and cultural … Continue reading →

August 4, 2012
by Autumn Ames
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Defining Project Audience

Back in February 2012 the Project Audience core team got together to launch the So-Cal Pilot Project in L.A. This was a very exciting meeting for all of us that have been working on this project for a number of years, as it was the turning point that brought us from our initial stages of planning and research to one of building and design. We were all eager to get started creating something tangible. In recognition of this moment, we decided to take a step back and spend time really defining and refreshing what we are doing and where we … Continue reading →